Poll Memo donate
Polling Memo for Schools & Communities First Initiative January 2020
David Binder Research conducted a phone and on-line survey of likely November 2020 voters in California from December 2-8, 2019 for the Schools and Communities First (SCF) campaign. This is the first survey SCF has conducted since the Attorney General issued title and summary for the 2020 measure. Key findings of note:
Two-to-one advantage in the vote. On the initial ask of title and summary, 58% of voters surveyed voted YES, and 29% voted NO. The YES side enjoys a 70 point lead among Democrats, 78% to 8%, and a commanding 31 point lead among No Party Preference voters, 61% to 29%.
Corporate taxes contribute too little to schools and local government. When asked about corporations paying taxes to support schools and local governments, 50% say corporations pay too little, 19% say corporations pay about the right amount and just 8% say corporations are paying too much.
Corporate tax avoidance is a serious concern. Nearly two thirds of voters (65%) are concerned by the following statement, including 39% who are “extremely concerned”: Public school teachers, nurses and the rest of us are paying more in taxes than big corporations like Chevron, Amazon and General Motors that are making billions in profits and paying nothing in taxes.
Closing tax loopholes makes many voters more likely to support the measure. Sixty-two percent (62%) of voters respond that the following statement makes them more likely to support the measure, including 40% who are MUCH more likely to support the measure: The measure closes loopholes that allow some corporations and wealthy investors to avoid paying property taxes based on the fair market value of their properties.
Voter education expands the YES vote margin. Beyond the initial title and summary ask yields a winning 58%-29% margin for the measure, the margin increases to 63%-25% after respondents hear specific provisions of the measure, and settles in at 60%-27% after a battery of arguments for and against the measure.
In conclusion, findings from the survey reveal an electorate strongly aligned with the goals and provisions of the measure, a robust majority in support on the initial title and summary ask, and a resilient support base in the face of argumentation for and against the measured. The results leave the Schools and Communities First campaign confident of a winning path toward this critical step forward for California.